Colorado Governor John Hickenlooper has announced a statewide effort to reduce the number of traffic fatalities from auto accidents to zero. The campaign, appropriately named “Moving Towards Zero Deaths”, will target causes of car accidents that include impaired and distracting driving.
According to the Colorado Department of Transportation, distracted driving is the number one cause of death in traffic accidents throughout the state.
Moving Towards Zero Deaths will feature a media outreach program designed to show residents of Colorado how awful auto accidents can be. By running TV ads featuring family members who have lost loved ones in accidents, lawmakers and other policy planners are hoping that the public will become more involved in the campaign.
In addition to a public media campaign, Moving Towards Zero Deaths will attempt to pass new legislation on DUI and distracted driving penalties. Colorado law enforcement will also develop special patrols to catch impaired and distracted motorists as a part of the program.
Colorado will be one of 35 states to revamp driving safety laws and launch campaigns aimed at reducing the number of traffic accidents from preventable causes.
Has Distracted Driving Become a Major Cause of Preventable Car Accidents?
Distracted driving has become a major national issue, injuring more than 380,000 people in 2011. Motorists in their 20s make up over 25 percent of drivers involved in fatal accidents, making it likely that safe driving campaigns will make a significant attempt to target younger people.
As personal injury attorneys dedicated to helping individuals harmed in auto and truck accidents, Metier Law Firm invites our readers to visit our website to learn more about what options are available to car accident survivors.
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Did You Know? According to the Department of Transportation, five seconds is the average time a driver takes his or her eyes off of the road to send a text message. At 55 mph, that is the length of a football field.